In fact, many schools these days actually expect you to haggle, experts say.

A higher-education author and consultant, O’Shaughnessy suggests that students leverage favorable offers of financial aid and discounts they’ve received from some colleges and universities to win a better deal from others.

“There are plenty of schools that will say, ‘Okay, scan over your offers so we can see them,’” O’Shaughnessy says. “And they might match it or do better.”

As college acceptance season has kicked into gear, and students and their families begin to receive financial-aid offers, higher-education officials report that more of them than ever are negotiating.

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