by GARY VAYNERCHUK @garyveeUnlike Snapchat, Twitter was never really about catering to younger demographics. In the early days, Snapchat was all about creating secret, one-on-one conversations that couldn’t be traced by parents. Twitter, on the other hand, was an open forum that attracted the tech and media communities.
It’s no wonder why it never won over the 12 to 18-year-olds like Snapchat has. The only success Twitter found with younger demos was around following celebrities and Hollywood culture, but not actually using it as a tool to communicate with each other at scale.
During a recent episode of The #AskGaryVee Show, I had two 15-year-old Musical.ly celebrities co-host and talk about how Musical.ly was exploding with the teen demographic. So, when I asked Ariel (@BabyAriel) and Ariana (@_theylovearii) what the most popular app in their high school was, I was expecting them to say Snapchat or Musical.ly.
As someone who is constantly watching what people are doing on social media, I think I have a pretty good read on where everyone’s attention is. But, I was completely caught off guard by their answer: Twitter is the most popular app at their high school.