The biggest misconception about social media’s role in college admissions is believing it is a game of chance that can be boiled down to two questions. Will colleges really be looking at my social media? If so, will they find anything bad?  

With this defensive view, there is little incentive for students to construct a social media presence that will impress a college audience. Most students have been repeatedly warned not to  post anything “bad” to their public social media profiles. As a result, most students are comfortable with college admissions officers checking their social media.

This "less is more" attitude completely misses the mark about social media. If students view social media as an asset, they will take a more thoughtful and constructive approach towards their social media activities. Here are three reasons why they shouldn't care about the percentage of college admissions officers who look at social media.

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