BY RONALD BETHKE April 29th, 2016

Digital presence via campus websites and social media can all majorly impact college decisions this year, say students. According to a new report, student survey data reinforces that higher education institutions must place greater emphasis on their digital presence, engaging students with digital communications that are most in line with their preferences in order to boost enrollment.

The report, titled “The Digital Search for Education,” was commissioned by G/O Digital and is based on the results of a 2016 survey of over 1,520 U.S. adults enrolled in either full or part-time classes. The research study was conducted to understand how learners interact with colleges and career schools prior to enrolling, and how those interactions influence their decision to communicate with, and enroll in, a particular institution.

The report comes at an appropriate time, with many universities and community colleges suffering from recent enrollment declines and more and more students using mobile devices to seek out and engage with education institutions. Since digitally savvy prospective students usually have access to a massive amount of information on institutions thanks to the internet, it is more important than ever for colleges and universities to gain insight into what the choices and preferences of learners are.

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